That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (Hardcover)

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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.

But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work.

What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

About the Author

Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.

Praise For…

"Engaging and insightful"—Reed Hastings, CEO of Netflix

"Netflix was built on the vision and creative DNA of one man-Marc Randolph. As the founding CEO, his leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment. His willingness to step aside so that his co-founder Reed Hastings could scale up the company stands as an example of humility and self-knowledge that is rare in the startup world." —GinaKeating, author of Netflixed: TheEpic Battle for America's Eyeballs

"Marc is an unusually brave
soul. Marc's genius in recognizing that not knowing frees you to experiment and
observe and to ultimately win."—Lloyd Tabb, founder ofLooker

"Marc wastes no time cutting
through the noise and identifying the truth. Every moment I have spent with
Marc, whether it was as he formulated and launched Netflix or since then, has
been truly rewarding. Marc understands what is important whether it is your
product, your marketing, or your business plan. A remarkable and one of a kind
visionary."—Mitch Lowe, founder ofRedBox and CEO of MoviePass

"An entertaining
chronicle of creativity, luck, and unflagging perseverance."—Kirkus

Product Details
ISBN: 9780316530200
ISBN-10: 0316530204
Publisher: Little, Brown and Company
Publication Date: September 17th, 2019
Pages: 336
Language: English